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August 26, 2006

J.D. Power and Associates Reports: Brand Loyalty Among Digital Camera Buyers Falls Significantly as Increasing Choices

Nikon, Kodak, Canon and Olympus Lead the Industry in Satisfying Digital Camera Owners WESTLAKE VILLAGE, Calif., Aug. 24 -- As increasing digital camera model offerings challenge perceived product differentiation among consumers, only 26 percent of digital camera buyers say they would purchase the same camera brand in the future -- down from 35 percent in 2005, according to the J.D. Power and Associates 2006 Digital Camera Satisfaction Study(SM) released today.

From J.D. Power and Associates Reports: Brand Loyalty Among Digital Camera Buyers Falls Significantly as Increasing Choices

Posted by Joe at August 26, 2006 01:49 PM