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February 16, 2006
Gestalt: Law of Common
The law of common fate is one of four visual perception laws as theorized by gestalt psychologists. Paul Martin Lester, the author of Visual Communication, an expert in the field wrote: "The fourth law of Gestalt psychology is the law of common fate. A viewer mentally groups five arrows or five raised hands pointing to the sky because they all point in the same direction. An arrow or a hand pointed in opposite direction will create tension, because the viewer will not see it as part of the upwardly directed
Posted by Matt at February 16, 2006 11:41 AM
